Successful Business Transformation Requires a New Logic To Handle Ambiguity...
The future is scary and there are reasons for it. I have been giving a lot of keynotes lately to different professional organizations and senior executive roundtables and my keynote topic of strategic...
View ArticleThe 70/20/10 Rule
I was talking to a friend yesterday about the fall of the magazine business. We both have spent a substantial part of our careers in the mag biz. Her comment was a good one, “I talk to friends every...
View ArticleA Niche in Our Own Industry
Does technology affect people – or just our access to them? This has been a popular question, which has defined much of the discussion concerning the digitization of communication for the last ten...
View ArticleAre We Forgetting Things Faster?
"The bubble bursts faster and faster with each passing year. We are losing interest in the past more rapidly." Erez Lieberman Aidenread more
View ArticleCommunication – Turning a Media and Content Tool into a Business Instrument
In order to become a more central component of business strategy the vernacular, thinking and application of communication needs to mature – from a content and media tool to a more versatile business...
View ArticleElegant Goth Lolita
Earlier this month, a guest contributor to the blog Racialicious accused Victoria’s Secret of “fetishizing” Asian women because it packaged a mesh teddy with a matching fan, hair chopsticks, and faux...
View ArticleListening to Customers & Employees During Times of Change
Has your company been acquired, merged with another company, ousted its executive team, or just been wading through changes that executives are trying to instill across the organisation?read more
View Article70, 20, 10
I've been talking about 70, 20, 10 models for a good time, and it seems that it's applicable in a wide number of different contexts. Generally, it relates to the idea that the majority of time, focus,...
View ArticleMaria Popova on Changing Publishing Models
"If you perceive the universe as being a universe of abundance, then it will be. If you think of the universe as one of scarcity, then it will be. ... I always thought there was enough of everything to...
View ArticleMarketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “Modern B2B Marketing Defined”, and commenting on what’s changed – and what...
View ArticleGame Change: Moneyball and the Reality of Social Business
While the new site is being built and I am on a well deserved workation, here is a piece from the vault that you will find just as relevant today as it was when I first posted it. Back by popular...
View ArticleSix Guidelines for Strategy Execution and Transformational Change
Take a look at just about any significant change initiative in customer service, CRM, marketing effectiveness, digital transformation, customer experience etc and you will find that the top barriers to...
View ArticleNew Demand Patterns – How Customers Are Changing the Landscape of...
Companies rise and fall based on their ability to understand customer demand and adapt when it changes.We are in turbulent times brought forward by new generations of technology, increased consumer...
View ArticleTransient Advantage, Distributed Capitalism, the Age of the Individual,...
Transient Advantage, Distributed Capitalism, the Age of the Individual, Disruption and Jobs-to-be-Done. All theories offering valuable perspectives to the larger concept of communication, design and...
View ArticleThe Creative Team of Tomorrow, Today
History has a way of repeating itself. I still remember the heady days of the original digital agencies. They were built on the market demand for Websites ranging from the complex transactional to the...
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